The Latest Advertising News

Publicis to Buy Brazilian Digital-Advertising Agency Tribal (Bloomberg)
Nov. 19 (Bloomberg) -- Publicis Groupe SA , the owner of the Saatchi & Saatchi and Leo Burnett advertising agencies, agreed to buy Brazilian interactive-ad company Tribal.

Financial advertising melts down (Business Standard India)
The ongoing downturn has forced firms to cut back on advertising expenses. The banking, financial services and insurance segment (BFSI) has cut advertising budgets by nearly 40 per cent.

Economic slowdown to boost online advertising (AME Info)
The economic slowdown in the Middle East is expected to boost online advertising in the region as companies elect to use less expensive web ads over costlier traditional media, reported The National.

TCM launches content-sharing and advertising network (eyefortravel.com)
Travel Channel Media (TCM) has launched a content-sharing and advertising network that provides small to mid-size online travel publishers and suppliers with the ad sales expertise.

Unique Online Advertising Model: Wish Fulfillment (PRWeb)
A Belgian blogger aims to develop an audacious advertising model by asking advertisers to fulfill people's wishes (around the world). Renaud Dehareng, 31, works in social assistance in Belgium and hopes his Payittome will attract big-spending advertisers ( www.payittome.com ). (PRWeb Nov 19, 2008) Read the full story at http://www.prweb.com/releases/2008/11/prweb1633524.htm